Farid has been engineering data centric solutions for over 17 years. His portfolio includes outstanding achievements measured by business value, like increasing gross profit by 6.12% with Dynamic Retail Pricing for a grocery retail chain. Another example is reduction of churn by 14.67% by building a customer micro segmentation on top of Enterprise Data Warehouse and Advanced Analytics for a financial services company.

Farid is passionate to building effective data-centric solutions and gaining the value for stakeholders by utilising unique combination of his engineering, analytic and project experience. His core technical competencies include wide list of Big Data and old-school technologies. Overview of most relevant expertise is provided on the Engineering Expertise page.

Continuous education and personal improvement are among Farid’s main priorities. Master’s degree with Honours in Applied Math and fundamental Computer Science education have put strong analytical foundation to succeed with complex assignments.

Diverse project experience at technical, pre-sales and managerial roles were gained being part of distinctive organizations like Deloitte, Oracle and Accenture. Often his involvement starts at high-level with problem formulation. He works on scoping, solution high-level design, team planning, hardware sizing, prototyping, and low-level designs. As part of Accenture Big Data Team, Farid is currently part of and a solution owner for the security related Data Lake project for a prominent organization in UK.

Outside of his work, Farid works very closely with young developers and engineers as mentors, speaks at forums and writes on various topics in his blog.

Top strengths according to Gallup’s Clifton StrengthsFinder™

Learner Achiever Focus Competition Analytical
Individualization Futuristic Strategic Intellection Discipline

Farid could be reached at his LinkedIn page: